FAQ: Hiring an SEO Online Company

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What really is Search Engine Optimization? (Photo credit: Go Local Search)

You’re a business owner who understands the necessity of SEO to the success of your business.  You’ve decided to hire an SEO professional or SEO company to do it on your behalf.  Now, how do you find the lucky person who is going to take your business from good to great by getting you top search engine rankings?  This can be tricky.  There are plenty of people out there who claim to be SEO professionals, but you need someone who has gotten results in the past and who can tell you exactly how he or she plans to get results for you.  Once you’ve found one or two potential professionals, either by word of mouth or by a tried-and-true Google search, conduct an interview and ask these important questions.

1.       What kind of experience do you have?  The longer a professional has been in the business, the more likely it is that she understands the evolution of SEO.  She will have more in-depth knowledge of the search engines, as well as what works and what doesn’t.  She will understand which techniques are above-board and which ones can get your website penalized by, or even banned from, the search engines.  But don’t eliminate less experienced professionals simply because they haven’t been around very long.  Go with your gut.
2.       Will you provide references?  Don’t rely solely on the portfolios that SEO professionals post on their websites. They may not post all of the clients simply out of respect for confidentiality, so ask for a list of clients and well as references.
3.       How long do you typically work with a client?  Ideally, your relationship with your SEO professional will be ongoing.  After all, their job, after getting you to the top of the search engine rankings, is to keep you there.  Inquire about how long they typically work with clients and if any clients have terminated contracts in the past.
4.       What kinds of SEO techniques do you use?  Black hat SEO techniques are frowned upon by the search engines and can get your site banned from the search engines. Make sure that the professional you hire is committed to ethical practices.  If he or she guarantees a top spot in the search engines, you can be sure that he or she isn’t using ethical practices. Run quickly the other way.
5.       Who owns the copyright?  Ideally, you will pay the professional to become the sole owner of the work that he or she completes for you.  This gives you more control over your website.
6.       What is your involvement in the SEO community?  Hire a professional who is a member of professional forums and associations, who has written extensively on the subject of SEO, and who makes presentations at SEM conferences. This helps ensure that the professional is reputable, well-respected in the field, and uses above-board techniques for getting results.
7.       How long will it take to get search engine results?  Any SEO professional worth his or her salt should be able to provide visible results within 3-6 months.  Again, if the professional claims that he can get you results within a week, or even a month, run away.
8.       How will you report results?  Be sure any SEO professional you hire is eager to show you reports that give you an idea of the effectiveness of the SEO campaign.
9.       Do you use a template plan?  Avoid any professional who stops with researching keywords and basing SEO on those results.  You want to hire someone who is invested in the success of your unique company, and this includes someone who wants to learn as much about your industry as possible in order to get the best results possible.
SEO is key to the success of your business, so don’t leave it to chance. Hire a professional who is ready to dedicate himself or herself to you and to your business.

Q. Is your Online message being ”heard” or “found”  using Social Media?

A. Lets find out by going through this website and look for your answers.

Q. What advice do you have for a customer looking to hire a provider like you?

A. Be sure you talk with me personally. Ensure that I have integrity. Can I actually help you meet your goals and objectives? Although I am a relationship builder, Are you? Remember, “NOTHING HAPPENS” without an (established trust) between us.What does trust mean in my book? …”I hear what you actually think, say and feel”. How can I help get to where you want to go?

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. I wish I knew what motivates consumers “to quit”, when they change there minds to start a business. When consumers start down the correct path. Then they have all of what they need to take them where in life they want to go.

Q. What questions should a consumer ask to hire the right service professional?

A. Who can you let me know  that would vouch for your services?

Q. What important information should buyers have thought through before seeking you out?

A. Research Brians Online Success Services. Understand that Brian Hill has been married for 35 years (Still growing)  Read the reviews about his marriage (good & bad) Make a decision based on your goals and objectives if this is the correct business for you to participate with. Understand that you if you know how to remain committed in marriage it is the same with customers in business. Will they still be here when everyone else has moved on? I will be here for you.

Q. Why does your work stand out from others who do what you do?

A. I take the time to understand my products and service. I listen to my new customers. People want to feel heard, understood and listened to in this difficult economic time.

 

Q. What are the specific tools local businesses can use to help establish a presence online?

A. Thumbtack …”Thumbtack gives you the ability to vet, contact and book serviceprofessionals the moment you find them”…  (Thumbtack.com website )

B. Traffic Zipper …”Traffic Zipper allows you to manage your mailings through any of the List Builder programs we currently support – and we have worked with the best in the industry to support you”… (Traffic zipper website)

How does a business craft their message then start to  promote and brand their message to their customers?

Q. What do you like most about your job?

A. It takes time to learn the skill of target marketing. I am learning the skills daily. I am coach able and accountable to a team friends that can help me get better.

Q. What questions do customers most commonly ask you? What’s your answer?

A. What is the catch? Why does it take so long to see results online?

It takes time to market consistently to the online community with the correct packages Search Engine Optimization, keywords, trial and error, time makes a difference in the online Internet marketing world.

Q. How did you decide to get in your line of work?

A. My life’s purpose is to love God and point people to him. Matthew 28:18-20. The products and services I use allows me to do this without hesitation.

Q. If you were advising someone who wanted to get into your profession, what would you suggest?

A. Research the company history, owner, products and service and be willing to stand by your decision to become a part of the company no matter what anyone else says about your decision.

 

FAQ: Hiring an SEO Online Company

15 thoughts on “FAQ: Hiring an SEO Online Company”

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