Daily Archives: May 29, 2012

Keywords Search Engine Selection

Keywords Search Engine  Selection starts here read the article below.

300px Fed search Keywords Search Engine Selection

English: Federated Search Engine Diagram (Photo credit: Wikipedia)

Search engines are the vehicles that drive potential
customers to your websites. But in order for visitors to
reach their destination – your website – you need to
provide them with specific and effective signs that will
direct them right to your site. You do this by creating
carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the
Internet. Find the exactly right keywords or phrases, and
presto! hoards of traffic will be pulling up keywords to your front
door. But if your keywords are too general or too
over-used, the possibility of visitors actually making it
all the way to your site – or of seeing any real profits
from the visitors that do arrive – decreases dramatically.

Your keywords serve as the foundation of your marketing
strategy. If keywords are not chosen with great precision, no
matter how aggressive your marketing campaign may be, the
right people may never get the chance to find out about it.
So your first step in plotting your keywords strategy is to gather
and evaluate keywords and phrases.

You probably think you already know EXACTLY the right keywords
for your search phrases. Unfortunately, if you haven’t
followed certain specific steps, you are probably WRONG.
It’s hard to be objective when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to think like your customers.
And since you are a business owner and not the consumer,
your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of
potential search keywords and phrases yourself, ask for keywords
from as many potential customers as you can. You will most
likely find out that your understanding of your business
and your customers’ understanding is significantly
different.

The consumer is an invaluable resource. You will find the
keywords you accumulate from them are words and phrases you
probably never would have considered from deep inside the
trenches of your business.

Only after you have gathered as many keywords and phrases from
outside resources should you add your own keywords to the
list. Once you have this list in hand, you are ready for
the next step: evaluation.

The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
highest number of quality visitors to your website. By
“quality visitors” I mean those consumers who are most
likely to make a purchase rather than just cruise around
your site and take off for greener pastures. In evaluating
the effectiveness of keywords, bear in mind three elements:
popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an
objective quality. The more popular your keyword is, the
more likely the chances are that it will be typed into a
search engine which will then bring up your URL.

You can now purchase software that will rate the popularity
of keywords and phrases by giving words a number rating
based on real search engine activity. Software such as
WordTracker will even suggest variations of your words and
phrases. The higher the number this software assigns to a
given keyword, the more traffic you can logically expect to
be directed to your site. The only fallacy with this
concept is the more popular the keyword is, the greater the
search engine position you will need to obtain. If you are
down at the bottom of the search results, the consumer will
probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice.
You must move on to the next criteria, which is
specificity. The more specific your keyword is, the greater
the likelihood that the consumer who is ready to purchase
your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have
obtained popularity rankings for the keyword “automobile
companies.” However, you company specializes in bodywork
only. The keyword “automobile body shops” would rank lower
on the popularity scale than “automobile companies,” but it
would nevertheless serve you much better. Instead of
getting a slew of people interested in everything from
buying a car to changing their oil filters, you will get
only those consumers with trashed front ends or crumpled
fenders being directed to your site. In other words,
consumers ready to buy your services are the ones who will
immediately find you. Not only that, but the greater the
specificity of your keyword is, the less competition you
will face.

The third factor is consumer motivation. Once again, this
requires putting yourself inside the mind of the customer
rather than the seller to figure out what motivation
prompts a person looking for a service or product to type
in a particular word or phrase. Let’s look at another
example, such as a consumer who is searching for a job as
an IT manager in a new city. If you have to choose between
Seattle job listings” and “Seattle IT recruiters” which do
you think will benefit the consumer more? If you were
looking for this type of specific job, which keyword would
you type in? The second one, of course! Using the second
keyword targets people who have decided on their career,
have the necessary experience, and are ready to enlist you
as their recruiter, rather than someone just out of school
who is casually trying to figure out what to do with his or
her life in between beer parties. You want to find people
who are ready to act or make a purchase, and this requires
subtle tinkering of your keywords until your find the most
specific and directly targeted phrases to bring the most
motivated traffic to you site.

Once you have chosen your keywords, your work is not done.
You must continually evaluate performance across a variety
of search engines, bearing in mind that times and trends
change, as does popular lingo. You cannot rely on your log
traffic analysis alone because it will not tell you how
many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you
judge the effectiveness of your keywords in individual
search engines. There is now software available that
analyzes consumer behavior in relation to consumer traffic.
This allows you to discern which keywords are bringing you
the most valuable customers.

This is an essential concept: numbers alone do not make a
good keyword; profits per visitor do. You need to find
keywords that direct consumers to your site who actually
buy your product, fill out your forms, or download your
product. This is the most important factor in evaluating
the efficacy of a keyword or phrase, and should be the
sword you wield when discarding and replacing ineffective
or inefficient keywords with keywords that bring in better
profits.

Ongoing analysis of tested keywords is the formula for
search engine success. This may sound like a lot of work -
and it is! But the amount of informed effort you put into
your keyword campaign is what will ultimately generate your
business’ rewards.

 Keywords Search Engine Selection

Search engine marketing…….Are you striking the right chord?

marketing? Are you striking the right chord? SearchEngine marketing is the chord to know, but do you know that? If not read the following article.

300px Usfcertificate2 Search engine marketing.......Are you striking the right chord?

Web Marketing and Usability (Photo credit: Wikipedia)

 

Search engine marketing represents only 3% of all funds spent, yet generates 70% of all leads”. A catchy headline such as this in your newspaper or on a website is enough to spark you into action. As a proactive entrepreneur, you are likely to waste no time in enquiring about advertising design agencies or web marketing firms in your local yellow pages or over the net, compare rates and pick one to handle your internet marketing.

However, soon you find out that your website is up and running but as far as bringing in business is concerned, you have nothing to write home about. Now you start wondering about the whether the figures quoted in the report were cooked or you did something wrong.
So what went wrong, where?

Only one in 10 websites do it right

Research associated with web marketing reveals there are more than 10 million websites of which approximately 60% are commercial. Yet, less than 10% of these follow the right steps to make the web work for them.

As an entrepreneur you can draw two important inferences from these statistics. First, despite there being millions of websites, you need to worry only about a few of your competitors.

Second, when most of the web marketers still groping in dark you have the fair chances to carving a niche for your products or services by taking smart web marketing steps.

A strategic plan to launch your product or service on the web is the backbone of your web marketing efforts. To set up a website was your immediate goal and you did it on time. But the key to its success lies in the question, how you have done that and what next? If you want to grow and use internet to generate business for you then you need to harness the potentiality of this e-platform smartly.

Need for targeted traffic

Attractive design, crisp and compelling copies, easy navigation, well planned graphical illustration and most importantly creating strong brand image are some of the most important aspects that goes behind architecting a successful website.

But the task doesn’t ends here. What next? Think why people are ready to pay exorbitant rates for buying an office space or shop in busy commercial area. The same rule applies here. You need to have traffic on your website to make it work. Now ‘traffic’ again is a little vague unless I prefix the word ‘target’ to it. You need ‘targeted traffic’ on your website.

Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing a 25.3% increase and $1.1 billion increase over Q3 2006.

The figures simply suggest advertisers and marketers have started realizing web as a powerful medium of advertising. If your web is not working for you then you need to find an interactive advertising agency that provides full array of web development services along with marketing solutions. This can help you to:
- Increase online traffic
- Increase conversion
- Dominate your competition
- Lower client acquisition cost
- Earn fast measurable ROI
- Broaden market share

Five vital checkpoints for choosing an advertising and marketing firm

Can’t finish this piece without a word of caution! Choosing an interactive advertising agency is not something to be done in haste.

** Study their work expertise to find out what kind of specialized services they offer – it is always preferable to opt for an agency that offers end to end web development and marketing services.

** Check out the portfolio of the agency or firm (most have their work on display online).

** Find out whether they give guaranteed search engine rankings for targeted keywords or not.

** Browse the About Us pages to know the people behind the company, their experience and expertise.

** Cross check testimonials to ensure whether the company enjoys a satisfied client base.

Search engine marketing is exploding and so are the incomes from it. If your equations right, there will be no looking back for you!

 

 Search engine marketing.......Are you striking the right chord?