Yearly Archives: 2012

Free Promotion For Your Watch Bands Business

Whether just starting out into the world of business or if you already have an established watch bands company, free promotion is a must have. In addition to being a terrific way of budgeting your expenses, it’s a real revenue booster. The largest expense that many businesses incur is that of advertising. Why? Because the cost associated with advertising in print publications can be quite hefty, which is why an increasing number of business owners are looking for an alternate way of getting the word out about their company.

The most popular, and common, way to generate free promotion for a watch bands business is through the use of a press release. This brief, one page news report is distributed to press association websites, magazines, trade publications and local newspapers. Whether your watch bands company already has a physical storefront, is primarily web-based or mail order, the use of press releases can really help to spread the word about your company in a positive light. When most people pick up a publication, they do so in order to read stories. Advertisements are just placeholders that publications use to generate additional revenue. Business owners run paid ads in the hopes that publication readers will notice their company and become a customer. But, the best way to advertise is through an actual news story that people will want to read. This instantly becomes more credible than any paid advertisement and may result in new customers much quicker.

In order for a press release to be accepted, it must contain the name, address and telephone number of the person who is submitting the news. Press releases should be limited to one page, or less, of information and should end with a brief one paragraph profile of the company. The news has to sound catchy without sounding like a blatant advertisement and may include photos if available. For instance, if your company has new watch bands in stock or has recently designed a new line, a press release would be ideal.

Every watch bands business should also have a web presence, which will open their business up to a world of potential customers. The internet is a virtual shopping mall where customers around the globe stop in to shop. A quality watch bands website should feature color photos, a professional design, company history and ordering information. Most businesses prefer to have a secure payment system, which allows customers to order using a credit card. For customers who do not use credit cards, a printable order form should be provided in order to allow shoppers to mail their payment.

As a final thought to gaining free promotion for your watch bands business, consider the use of search engines, link exchanges and article marketing. These are several of the more popular ways to generate additional website traffic and revenue for any company.

The Ugly Truth About Free Marketing Leads

A marketing lead is the identity of a person or company who might be interested in purchasing goods or services. It’s the first stage of the selling process. The lead may have a business associated with them. Free marketing leads often come from trade shows, advertising, or even rude, aggressive techniques like cold-calling numbers from your local phone book. Cold calls, incidentally, aren’t very effective.

Think about it-you don’t know who these people are, what they need or want, and they aren’t at all aware of your product or service.

Contact information doesn’t become a marketing lead unless and until the person behind the contact information has some specific reason why they’d be more interested in your product or service than the man on the street. In other words, you have to know something about them. What they like, and more importantly what they need, especially if what they need has something to do with what you do or sell.

If you drop the words “free marketing leads” in your search engine, chances are it will generate page after page of hits. Chances, are almost all of these hits will be pretty dodgy, ranging from Multi-Level-Marketing schemes (that’s the polite name for pyramid scams) to ‘companies’ whose sole purpose is to rip you off by selling you lists of free leads. Wait a minute-if they’re selling you leads, then the leads aren’t free, right? You’d think. But apparently there truly is a sucker born every minute.

Another kind of “free marketing lead”-one of those kinds that at some point in the chain, you’ll probably be expected to cough up some cash for-is lists of emails. Often the seller of the list claims that these emails are pre-filtered to be relevant to exactly what you are selling. Often enough, this same seller sells the same list to every would-be marketer, regardless of what that would-be marketer is actually trying to market.
In other words, these leads have the proverbial snowball’s chance in a well-known, hot, unpleasant place of ever generating sales. They’re basically a way of cold calling. In other words, if you’ve always dreamed of becoming a spammer, this is the way to go.

Sales leads are, obviously, leads that can lead directly to sales. Marketing leads are slightly different. These are targeted leads that are brand-specific rather than product specific. What makes your brand special? Do people know what you do? How you do it? Who you are? Think about who needs what you do. This is the first step in generating genuine marketing leads.

Perhaps the best, most honest, most dignified source of free marketing leads is your own website. People who visit your website do so for a reason. If they visit more than once, they’re genuinely interested in what you do, who you are, and how you do what you do. These are genuine free marketing leads, and about as precisely targeted as you could hope for. Are you going to follow up, or are you going to let them slip away?

Direct Marketing Support Services, Lettershop Services

Most marketing firms do a lot of direct marketing. One might even suggest it’s traditionally the bread and butter of a marketing firm’s income. However, in order to properly manage a direct marketing campaign your firm will need to have adequate direct marketing support services, including lettershop services. These support elements will do the grunt work in your direct marketing campaign.

Direct marketing support services many involve such things as printing, mailings database management, and campaign management. While lettershop services handle issues tied to the distribution of your direct marketing campaign. This includes many mundane tasks such as labeling, presorting, folding, tracking and so on. However, as mundane as these tasks may be they are critical to the completion of a successful direct marketing campaign.

In most direct marketing campaigns, direct marketing support services, and lettershop services are handled by an outside vendor. As with the selection of any outside vendor, we suggest you do your research. But there’s a problem with this. Obviously, competitive marketing firms may be loathe to give you any information about the companies they use for direct marketing support services, and lettershop services. But we have found a way around that one, and it may sound silly but it actually works.

Call your congressman.

Stop laughing. We are serious.

Why, you may ask, we are not trying to get a bill passed? We are just looking for some good vendors for direct marketing support services and lettershop services, how could our congressmen help with that? Well, it is quite simple, political candidate do a lot of direct mailings, and they usually use local companies. Also, you are a small business in your congressman’s district; he will have a reason to help you.

Okay, so now you have found a good company to handing your direct marketing support services and lettershop services. Are there any other pitfalls? Of course there are. As with many other outside vendors, those dealing with direct marketing support services and lettershop services make money on volume. Meaning that quality control, though a priority, may not be their top priority. So you need to be especially carefully that all printed material, databases and instructions are given both verbally and in writing.

In our experience, if you have never worked with the vendor, we suggest you do this in person. Although thanks to digital printing a lot may be done via phone, FTP and email, we still feel that these initial contacts should be done in person. And do not give this job to a new hire or an intern. That is just asking for trouble. This needs to be done by someone who has been at your firm for at least a year. Someone who can think on his or her feet.

Another important thing about vendors who offer direct marketing supports services and lettershop services is that they see direct marketing campaigns every day. They have a sense of what works and what does not. If they question some aspect of your campaign, listen to them. They probably know what they are talking about. And, as you and vendor build trust; you may find them giving you pointers that they only share with valued customers. We might add that the referral from you congressman, might also help grease the early client vendor relations. And you thought that was a crazy suggestion, right?

Do I Have To Be A Good Writer to Market My Own Business?

Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they’re not much of a writer? Can they still market their business themselves on a shoestring budget?

Marketing is a form of communication. And you do need to be able to write well to communicate effectively.

So what do you do if you don’t write very well? You have two choices. You can hire someone else to write for you. Or you can learn how to write.

My suggestion is that you learn how to write. Writing is a skill that can be learned. And if you are writing about an area that you have expertise in, YOU are the best person to share that information with your prospects and customers.

Take a writing class at your local community college or adult school. Learn the basics of good grammar and then write, write, and write some more. Practice, practice, and practice some more. The more you write, the better you will become.

Register for and read free newsletters, ezines and special reports so you can get a feel for how they are written. There is so much information available via the web; take advantage of it.

Until you perfect your writing skills, always have someone else proofread and edit what you have written. They will catch things that you miss. They will tell you if something is unclear or confusing.

It’s even a good idea to keep this up once you get good. Proofreading and editing your own work is difficult. And typos and mistakes don’t reflect well on you or your business.

So if necessary, hire someone to do your writing until you learn or improve your skills. But do acquire the skills. Strong writing and communication skills will always benefit you in business and in life, so it will definitely be time well spent.

(C) 2005 Debbie LaChusa

How To Get Free Publicity For Your Home Based Business

If you are just starting a new business or simply operating one on a budget, there are a lot of ways to get free publicity for your home based business. Not everyone can afford an aggressive marketing or advertising campaign. Lets face it – advertising is expensive. In fact, for many business, advertising is the largest expense that they incur. This is especially true of home based businesses due, in part, because there are not many additional expenses for a business operated in the home.

In order for customers to find you, they must first be made aware that your company exists. One such way to get free publicity for your home based business includes the distribution of a press release. A well-written press release will be one page or less in length. It will offer the basics – who, what, when and where. In order for your press release to gain publication, your business must be noteworthy or be hosting something that is of interest to the public. For example, if you are launching a home based business and would like to share your story, this would make a great press release. If your business is launching a new website, promotion or product line, these would provide for good quality news as well. In order for a press release to be printed, you must include a contact name, address and telephone number at the top of the page. Press releases can be mailed, faxed or e-mailed to newspapers, magazines and local trade publications. This is a terrific way to get free publicity for your home based business.

If you are operating a home based business, its likely that you will also have a website. The internet is a gateway to a world of potential customers so, if you haven’t already, now is the time to launch a new website. Promoting your spot on the world wide web is an excellent way to get free publicity. If you sell collectibles, then you will want the major search engines to list your site high in the rankings for that keyword. It’s important to be ranked well on search engines so that customers may find your website, so make sure that your site is generous in its use of keywords, contains active links and is updated with new content regularly. Search engine rankings are one of the greatest ways to get free publicity for your home based business, especially if that business is primarily web-based.

In addition to the methods above, many webmasters are finding that article marketing can provide a powerhouse of traffic to their website. And, after all, each new visitor is a potential customer. If you are an expert in your business field, write a brief article about it. There are people who may be interested in reading what you have to say, so make sure that your article is informative. At the bottom of the feature, include a brief paragraph with your name, brief biography about you or your business, along with the business name and website address. After submitting this article to one of the many article marketing websites, other webmasters may pick up your content for use on their site. The more distribution your article receives, the more potential you will have for more traffic to your own website.

Just as there are plenty of ways to gain paid advertising, there are many ways to get free publicity for your home based business. Publicity doesn’t have to cost a fortune and, for those who are truly creative, it may not even cost a penny.

Put Your Business Online For Success

If your business is not on the Internet, it is not doing as well as it could. In today’s day and age, if you are not advertising on the Internet, you are losing a significant amount of business.

You advertise your business in local newspapers, local television and even local radio. That is good. You are getting enough business to keep you afloat. You may receive inquiries from the surrounding cities, or even the bordering states, and that is great.
What if you could attract business from another country? When you finally decide to take advantage of technology, the Internet is an incredible universe of its own.

When you create a Website, and starting an e-commerce trade, you are opening your business to a whole new world. Businesses that would not know that you exist are now able to view your website, research your services and contact you with any questions.

By taking advantage of the Internet, you are allowing your business to grow in ways that it could not if you were to advertise with conventional methods.

In recent years, the E-commerce trades as raised a steady twenty-five every year and experts feel that this trend will continue. When you finally decide to take the plunge and get your business started on the Internet, there are a few steps that you should take before starting. This will be a nerve wrecking, nail biting point in the growth of your business.

There are steps to take before jumping in. As with any new venture, do a lot of research. Find out what the statistics and trends are for your type of business. Make sure that your products or services are available as soon as your Website goes live. You want to have everything ready to ship as soon as you get an order. If a client feels that they have received exceptional treatment, your business will experience repeat business.

After your website is created and goes live, there is more to do. Advertising your business in the right manner is crucial. Joining E-commerce organizations and associations can give your business the boost it needs. These are groups of business owners just like you who want to advertise their businesses. When you join these organizations and associations you are agreeing to their rules and terms. Most have very strict rules of conduct, and once established, potential clients will find you through them.

Remember, if you are debating whether or not to go forward and start an E-commerce Trade, your competitors are taking advantage of the Internet. For everyday that you procrastinate, your competitors will take full advantage of all that the Internet has to offer. If you are not familiar with the “Do’s and Don’ts” of the Internet, have no fear. A simple search of the Internet will yield Thousands perhaps millions of companies who will explain to you the benefits of an online business. They will assist you in creating and maintaining an online business that will raise your standard of living.

Internet Marketing Guide, Do You Have one?

Wow! Internet Marketing Guide. What an interesting concept. Internet marketing is a pretty cool business. You can work from any where if you have a lap top and an Internet connection. I am typing this article from the bar in our local pool hall. I am playing in a 2 day pool tournament.

A few weeks back I attended a 3 day Internet Marketing work shop in Orlando Florida. This was cool because I live in Colorado and the weather in Florida was a nice change. I did not just hang out being lazy in Florida. I wrote several articles on my free time and I was in work shop meetings for over 30 hours.

You Must educate Yourself if you want success.

What is an Internet Marketing Guide? It could be a detailed plan on how to market something successfully online. It could be a person who guides you in your marketing efforts like a coach or a mentor. This could even be a detailed plan that you create for yourself.

I love the business because you can literally work from anywhere. Is it really work?

I grew up farming and ranching. Work to me is spending the day with a shovel in your hand. Loading and unloading trucks can be hard work. Working cattle can be quite a chore. Sitting in front of the computer typing is not hard work to me.

Don’t get me wrong. You can’t expect to just throw up a website, or place a link somewhere online and expect to make massive amounts of money over night. You will need to place quality content in blog articles, post to article directories, participate in online forums, put up web pages with good content and submit a press release now and then.

You will also need to find good products or services which provide true value to people. This can be something you come up with yourself, or it could be some high converting affiliate product.

Question: When does success come before work?

Answer: In the dictionary.

When you are thinking about your next online marketing project, make sure you sit down and plan out your steps to success. Design yourself a good Internet Marketing Guide. This will bring the money in much faster than the fly by the seat of your pants wing it method.

If you are not sure how to set your guide up, start with some Google searching and find a good guide already written. A blue print to home business success.

That’s it for now,

To Your Success.

Ted

Health, Wealth, & How To Reach The World: Network vs. Access Marketing

Network Marketing is here to stay. Whether you believe it, or whether you believe IN it, you need to give yourself a reality check right now. The “corporate” way of doing business is soon going to go the way of the dinosaur. If you think that your present job, contract work, or other financial opportunities are going to pay your bills for the rest of your life, it’s time to realize that there is a new and better way of doing business, and that you need to get educated in the new tactics if you want to survive!

The same corporate-type companies such as the one you may work for right now have realized that there is a cheaper and more efficient way to distribute their products and services. That way is – of course – Network Marketing.

Most people know about network marketing, but for anyone who doesn’t, here is the nickel tour:

Network Marketing involves a company selling their products to you at a wholesale price, and allowing you to then resell those products at retail price, thus pocketing the difference between the wholesale and retail price. In addition, when you share the lucrative opportunity with someone else who also wants to make some money, you get a piece of the income generated by that person. They tell someone else who also comes on board, that person tells someone else, and on and on it goes.

Here’s the best part: Depending on which company you decide to work with, you can get a piece of the action for each of those levels that come on board down to as far as EIGHT levels! In other words, you get to make money off of the work that you personally do, and also make money from what up to 8 other people do.

It gets better. As each of those 8 people bring people into the organization, you end up with a piece of the action from all of the people that THEY bring into the business as well! Eventually, you can be getting cash and other rewards from the work of literally tens of thousands of people. Pretty sweet deal, right? So what’s the catch?

Well, if you work for the right company, there really isn’t one. However, the definition of “right” is subjective at best, and if you want to make an informed decision about whether or not to get involved in this type of extreme money-making opportunity, you need to understand more about what exactly will be involved with distributing the products or services provided by your chosen company.

Now comes the major difference between almost every network marketing company out there, and 1 very special exception, which you will learn about in a minute. Let’s start with an example.

You go to a restaurant downtown and have one of the best dining experiences of your life. You can’t stop raving to anyone who will listen about how wonderful it was, and you recommend the restaurant to everyone that you talk to. You are now a network marketer!

However, would any of those people have heard about that restaurant if you hadn’t told them? Maybe, or maybe not, but they certainly wouldn’t have heard about it as quickly as they did since you couldn’t stop talking about it for days. That’s network marketing – except that you don’t get paid for it.

Now, let’s look at an example of “Access Marketing”. That same restaurant has advertised and gone out of their way to create an actual community around their presence downtown. They have representatives that do nothing all day but tell people how great the restaurant is. They get on the news and gain instant credibility when they do an interview with everyone’s favorite reporter on the 6 o’clock news. They sponsor a local charity event and give out samples of their food for free.

What this restaurant has done is create a huge amount of public awareness about their establishment. Not everyone has actually eaten there, but people have definitely heard about it.

Now, that same restaurant hires a group of network marketers and tells the marketers that they can eat at the restaurant for a nice discount, and all they ask in return is that the network marketers tell other people to come there and eat.

The network marketers then go out into the community and say, “Have you ever heard of “Such and Such” restaurant? You should go there and eat!” The people in the community -due to the previous efforts of the restaurant- say that they have in fact heard of that restaurant, and they would love to go there and eat! Now, when the people referred to the restaurant by the network marketers come in to eat, the restaurant pays the network marketers for the referral!

So what is the difference between network marketing and access marketing? In network marketing, you are trying to get people to use products or services that they have probably never even heard of, or if they have, they really don’t know much about the company. In access marketing, you tell people to use products or services that they have heard about, and they have also heard good things about those products or services! Do you see the difference?

In other words, the company that practices Access Marketing does the advertising FOR you. All you have to do is tell people they should use those products or services, arrange for the people to get them, and the company pays you – usually quite handsomely – for your efforts.

So, all of that being said, refer back to the beginning of this article where you learned that the only way to secure your future is to learn the ins and outs of network marketing. It’s a true statement. Now ask yourself if you want to work with a company that is going to make YOU do the advertising, or a company that is going to do the advertising for you. It’s a pretty serious no-brainer, right?

What if that same company was the only company in the industry paying you up to 8 levels deep, as opposed to the 5 levels paid by most other companies? What if that same company also had a Global Bonus Pool that literally allowed you to get paid on the work done by people all over the GLOBE? What if that same company cared more about you as an individual than it cared about how many sales you generated? Want to find out the name of that company?

Internet Marketing: 7 Killer Tools You Can Use On A Shoestring Budget Without Having a Website

When most people think of Internet marketing, they think solely of websites. Are they right or wrong? Well both. While websites are a key component of Internet marketing and in many cases are the only Internet marketing tool businesses use, they are not the “be all, end all”. They are not required for Internet marketing. However, I do highly recommend them as they are best suited to sit at the core of your Internet marketing plan, the hub so to speak, but that’s a topic for another conversation.

So here are 7 killer Internet marketing tools that you can implement on a shoestring budget without having to have a website of your own:

1. Email Marketing – When properly implemented, there probably isn’t a quicker, better, and less expensive way to stay in front of your prospects and clients than to leverage the power of email. You can literally touch an unlimited amount of prospects and clients with a single click – how’s that for power?!

2. Blogs – Blogging is a great tool when you would like to step it up a notch and stay in constant contact with your prospects and clients. Some ideas on how to use it might be to post what’s new with you or your business, post informative content as a value-add to your clients, or hold and interactive forum with your clients geared towards understanding how to better serve them.

There are a handful of free or low cost blog hosts out there that really make this process simple (e.g. Blogger and TypePad).

3. Article Marketing – This is a phenomenal approach to bringing notoriety, interest and ultimately leads for many types of businesses. It can be used as a major differentiator or value-add on why someone should buy from you instead of your competitors. Whether your clients are local, regional, national or global — articles are portable and usable in all situations — that’s part of their charm.

4. eZines – Much like blogs and article marketing, eZines are great way to stay in touch with your prospects on a more scheduled basis. Additionally, they are probably the forerunner in helping you develop a list of prospects to market and sell your wares.

5. Affiliate Programs — Get others promoting and selling for you. This tool can become the equivalent of having both a full blown marketing and sales staff that gets paid on performance. They don’t promote and directly lead to a sale for you, they don’t get paid. For the do-it-yourselfers, there are plenty of tools out there to help you set up this type of program. For everyone else, there are excellent service providers out there who can coordinate and manage this process for you (e.g. Clickbank and Commission Junction).

6. Viral Marketing – Again, a great approach for getting others to promote and help create a buzz about you, your business, your products and/or your services. The best, most genuine way to get this started is by creating raving fans out of your existing clients and then helping them help you spread the word.

7. Public Relations – If I tell you I’m the best at what I do, you’ll take it with a grain of salt. Maybe you’ll believe me, maybe you won’t. However, people tend to believe what they read. So if a respected publication tells you that I’m the best at what I do, that usually holds more weight and adds instant credibility to me.

Spend some effort here. Become a resource for the press. You help them and they can significantly help you.

I highly recommend you spend some time with these. Explore how you can implement one, some, or all of these Internet marketing tools to help explode your business.

Copyright 2005 Online Marketing Muscle — All Rights Reserved.

Tips To Save Money on Marketing a Business

The most effective marketing methods such as advertising in newspapers, popular magazines, on TV are very expensive for small businesses, especially for most start-ups.

Thanks to Internet, in the recent years, some very powerful, and cost-effective, even free marketing strategies have become popular.

Here are some tips to help you save money on marketing your business without sacrificing quality or results. In fact, some of them are very affective to boost your business cost effectively and fast. Implement them repeatedly and save a lot of money and time while attracting hundreds of thousands of more visitors to your website.

1. Link Exchanges

To exchange links with other Web sites is the most popular marketing strategy used by travel and tourism related businesses. Link exchanges help increase link popularity, and the chances to get higher search engine placements and ranks.

In addition, you will have higher chances to be seen by more surfers, to attract more visitors to your Web site, which will highly increase your sales, and return on investment (ROI).

To find the Web sites which are willing to reciprocate links, without the risk of spamming anyone, go to a major search engine such as Yahoo!, Google, MSN, and write in the search bar, for example, “Travel & Tourism Link Exchanges” or, “Travel & Tourism Reciprocal Links”.

The Web sites listed in the first 20 in these sections will provide you with the high quality link exchange resources. To exchange links with these higher ranked Web sites will also help your Web sites get higher ranks.

2. Directories

It is a good strategy to submit your Web site to Travel & Tourism Directories. Because directories have a lot of surfers and visitors who are trying to find the travel and tourism related businesses who offer the best deals to match their needs.

You can reach millions of targeted prospective buyers among these directories’ visitors who might be your loyal customers later on. So, you should not underestimate the power of Directory marketing, and start to submit your Web site to the Travel & Tourism Directories as soon as possible. They will help you promote your business affectively, and mostly for FREE.

You can also find important marketing tips and resources in Directories to grow your business fast.

3. Pictures & Photographs

Images are vital elements to attract readers’ attention to your ads, to your articles & press releases, to your Web sites. Make sure you use charming photos everywhere you can.

How and where to get such charming photos? Always keep in mind that almost all photos and images you can find on the Internet have Copy Rights, which means it’s illegal to use them, so you should never re-publish them without the written permission of the original owners. Or, you will have to pay big amounts of money to settle the possible sues.

You can buy photos online if you find the ones you would like to use. But, the prices of real nice photos are high.

The best cost-effective solution is to take photos yourself, which will also give you the freedom to choose the places, angles, lights, and colors before taking the pictures to your heart’s content.

When taking photographs, try to get as many shots in as possible. Then you would not need to pay other photographers to purchase photos to use in your websites, articles, press releases, and advertisements.

To take photographs yourself will save you a lot of money. If you have a library of images for your advertising needs, you will not only save tremendous amount of money, but save a lot of time, too. You can use them in your brochures, articles, press releases, as well as in your websites, and in your advertisements whenever you need..

4. Try to do What You can Yourself

You can, of course, hire experts to design your website, for writing press releases, articles, copy writing, advertising, photography, professionally.

But, you can do them, at least some of them, yourself when you want to save money. You will then spend money only for tasks that really need the expertise of a professional.

Keeping this in mind, we have provided information in the ‘Grow Your Business Fast’ program, on how to write a successful article yourself, how to write press releases in a traditional news story format, that will look real professional, how to market your products, services, informational material, affiliate programs to become a marketing champion in a few months very cost effectively, saving a lot of money.

5. Articles

When you write an article you can send it out yourself, or send it to a free or pro article distributor who will disseminate it to newsletters, e-zines, magazines, local and national newspapers, websites; follow it up and see if it was published in any of these publications. If it was, you can be sure that it covers certain required values.

Then you can use your ‘accepted & published’ article, or at least parts of it, in your website, in your sales letters, in your advertisements, you can even write it in the traditional news story format, and send it to a press release distributor to be sent out to media outlets.

6. Press-Releases

The best way to send your press releases out, is to submit it to a free or pro press release distributor. If you select a good one, they would send your press release to the media outlets where you would get the best results.

Some of them are experts who know how to do it, depending on their own experiences. If you choose a pro distributor, your chances to get outstanding results would be higher.

Your press release(s) that an editor wrote a news on and published in a popular publication would attract a lot of visitors to your Web site, eventually increases your sales tremendously; also it would be a good sample for you to use the same values in your future press releases.

7. Your Ads

You can implement the same strategies explained in #3 above, for your ads, too. Watch closely which of your ads generated more traffic and sales. Then, use them at your website, in your newsletter, other related newsletters, use the most powerful lines in your signature file, in your classified ads, in the safe mailing lists, e-zines, in your solo ads … everywhere possible, over and over again. Get the same positive results repeatedly.